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“Positive Connection” Selling

Surprising and unfortunate, most listing agents have a very passive approach to selling your home – take some photos (often with their own camera or phone), list it on the MLS, print up some basic flyers and wait for phone calls. At the Selecky Real Estate Group, we have a very professional, proactive and proven plan to quickly promote the best features of your home to the highest number of qualified buyers.

No doubt you’ve heard that statistically your best opportunity to sell for the highest possible price is within the first 30 days on the market. This being the case, we have developed a marketing strategy designed to have your home create a unique and Positive Connection with demographically-targeted buyers from the very first moment of exposure.

What is “Positive Connection” Selling? It’s our proven methodology for creating a strong, subliminal desire for purchasing your home in the minds of as many target buyers as possible. Buying a home can be even more anxiety-laden and emotionally-driven than selling it. Knowing this, we focus on the details of presenting your home to potential buyers in a way that reduces this anxiety and makes them feel immediately at home, welcome and more at ease than at any other property they may be considering.

Following our Positive Connection selling process, it’s not unusual for our listings to sell faster – and for a higher price – than similar (even identical) homes in the same neighborhood – Seriously! Just ask and we can provide multiple examples. Our multi-faceted approach is designed to compel buyers to move forward, generate multiple offers and subsequently obtain the highest price for your home in the shortest possible time. At the same time, understanding your plans and goals for AFTER selling your home, we work with the buyers and their agents to steer their offers in a way that best complement your goals and sets you up for this next stage of your life.

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